Born on the socal trails.

Standing in a cluttered beauty aisle felt a bit like standing on the start line of a 100k trail race — uncertain, slightly hopeful, and in need of a little luck. Strides Beauty began during a 65-mile trail race in Leona Divide, CA, when a sunscreen bottle broke open in my drop bag. Athletes need more from their beauty routines, and I'm thrilled to be sharing our hybrid products with the world in Spring 2027.

Strides is a community brand inspired by Southern California endurance athletes, at every step of their journey. Our community helps women build confidence, strength, and accountability toward their goals.

Always clean. Always fragrance free. Always Active.

- Grace